Posts Tagged: ‘FMCG research’

Fast Moving Consumer Goods Industry

10 grudnia, 2015 Posted by admin

FMCG or CPG industry is very challenging. It is an industry of Fast Moving Consumer Goods or Consumer Packaged Goods. It is an industry which covers the household items that you buy when shopping in the supermarket or a pharmacy. Fast moving is from the reason, that items leave quick shelves. It is characterized by extremely high demand, low costs, massive sale and really high level of competitiveness. This sector is worth billions of dollars and holds most famous brand names such as: Coca-Cola, Nestle, Unilever, Pepsi, Procter & Gamble, Heinz, Kraft, Philip Morris, SAB Miller, Knorr. When you have so many so big competitors, you have to bet on market research....
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